From Hell

The Au Strikes Back

Juli 22, 2010 by Jonathan

I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell’s observation that „Strategy Stops Stupid“, which I hereby recommend.

To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:

Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?

I, for one, need to buy a chainsaw, matches and a canister of gas.
Someone needs to stop the stupid.

This is so sad.

August 4, 2008 by Jonathan

Sometimes you get a feeling that advertising hates little kids. Why else would anyone do this?

via Consumerist

We can sell them anything. ANYTHING.

Oktober 21, 2007 by Jonathan

I have just started a new category: From Hell. This will be dedicated to showcase the highlights of Austrian advertising. It was sparked when I walked through the supermarket of my choice when I ran into this: Aha. Arnold. Prominently placed before the exits.

Wow, an Ahnold endorsed product…this must be good… Styrian Power… awesome! What could this be?

The secret recipe behind Arnold’s muscles? Steroids?

An Apple? Just how stupid do people believe consumers are? Pay 1 Euro for one apple, while two metres away you can get 2 kilos of the same natural, Styrian apples probably even from the same farm for 2 Euros. And some Ahnold packaging will make people do this?

WHO believes this? Who of the marketing people responsible would fall for an offer like this themselves? Why is it that the conviction still persists that advertising can just TELL things and whoever hears BELIEVES them? Why is there nobody to stand up and say: „This will not not work. I would not buy this, you would not buy this and we know it. What leads you to believe that people in stores are any different?“

Are Powerpoint slides and business suits of advertisers that intimidating?

This is for real. They even have a website, but I am not going to link there. http://www.arnoldapple.com

Edit: A week later that thing is gone. I can only hope they went bankrupt.