jonathannausner

jonathan nausner

in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry borders of analogue and digital, berlin, advertising and whatever will be next. about | books | links | archive
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How to build a Chocolate Easter Bunny

März 25, 2008 by Jonathan

Here is a little something I made as an Easter Surprise for Heidi: a giant easter bunny-robot. It is not rocket science, really. Just a whole set of chocolates of all sorts and kinds. Pick a bigger piece for the body, something on top for the head, two long things for the ears, two round things for eyes, one ball for the nose. Assemble all with hot glue. Ta-Da. Joy.

DSCF2387.JPGDSCF2388.JPGDSCF2391.JPGDSCF2390.JPG

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Filed Under: DIY, Output Tagged With: bunny, chocolate, DIY, easter, fun

Herr der Ringe Konzert

März 21, 2008 by Jonathan

Herr der Ringe Konzert in der Grazer Stadthalle

Gestern waren wir beim Herr der Ringe Konzert in der Grazer Stadthalle. (Die Eintrittskarten waren Heidis Weihnachtsgeschenk für mich) Die Warschauer Sinfoniker spielten Howard Shores Soundtrack für die Filmtrilogie. Es gibt nur wenige Dinge, die besser und kraftvoller klingen als ein 200 Personen Orchester. Sehr schön.

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Filed Under: Diary Tagged With: concert, music

My Soup is delicious.

März 20, 2008 by Jonathan

my soupOver the last couple of days I have been playing around with Soup.io.
Soup can collect all the things you find on the web or post there yourself. For one, Soup really makes it easy to keep ahold things that you just happen to see when venturing through the web. Too many times I just didn’t have time, didn’t properly, forgot and lost interesting stuff. Of all the web things I have seen, Soup comes closest to an online scrapbook.*
And Soup is also great to share all the things you create on the web, as it also can grab the feeds of Flickr, Slideshare, Youtube, Vodpod etc. and collect them in your soup, creating a stream of your web life. This can also be great for brainstorming, data collecting and information sharing in a team.

Take a look at my soup here: thenausner.soup.io
And, as of today, soup will regularly be served on the sidebar.

*Until I finally get ahold of a ffffound! invite. But then again, Soup cab automatically collect your ffffound! images.

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Filed Under: Improving Tagged With: blog, improvement, link, sharing, Web 2.0

New Maps Of The World

März 19, 2008 by Jonathan

Via the Creative Review Blog I found this interesting exhibition at the New York MoMA: „Design and the Elastic Mind“ running February 24–May 12, 2008.

This exhibition highlights many projects small and large where design made data legible, turning it into information. And sometimes into objects of breathtaking beauty. Like the image above: Barrett Lyon’s map of the internet from 2003, The Opte Project.

Too bad I will not be in New York anytime soon, but there is an excellent and extensive online exhibition available. If you are in any way interested in visualization of data you should absolutely positively check it out.

View the online exhibition here. (does not work with Safari, use Firefox if on a Mac)

There are so many awesome things to be found. I hope I will have some time later today to browse through the site.

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Filed Under: Input, Visualization Tagged With: art, Design, information, maps, science, Visualization

Songs in Charts

Februar 26, 2008 by Jonathan

Songs as information design? Here is a wonderful new thing to do with piecharts, flowcharts or other diagrams: turn song lyrics into visualized information.

SONG CHART is a Flickr Group that has originated from preserving a Live Journal meme. Many of these musical infographics posted are just brilliant. I love this simple idea:

Friday Im In Love The Cure

They are pure genius when they not only catch the lyrics but also the character of the song, like this one:

Around the World Daft Punk

More here, check it out: Flickr Group: Song Chart

I figured this would be a could drill and I added a couple of charts myself. But I couldnt help wondering what Tufte or Maeda would do for this.

heinztocotronic biginjapanlovewilltearuspart yellow

via Fontblog

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Filed Under: Input, Output Tagged With: chart, graphs, Inspiration, music, song, Visualization

Hello Elky. Hello Spreadshirt-Shop.

Februar 21, 2008 by Jonathan

I had planned this for longer and now got into do-mode. I just finished a T-Shirt Shop (via Spreadshirt) with the first motive (also the result of a little drawing session over the weekend). It was about time. There is a link on the left…

thenausner apparel

 

Hello Elky

 

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Filed Under: Improving, Output Tagged With: create, do, spreadshirt, t-shirt

We can sell them anything. ANYTHING.

Oktober 21, 2007 by Jonathan

I have just started a new category: From Hell. This will be dedicated to showcase the highlights of Austrian advertising. It was sparked when I walked through the supermarket of my choice when I ran into this: Aha. Arnold. Prominently placed before the exits.

 

 

 
 

Wow, an Ahnold endorsed product…this must be good… Styrian Power… awesome! What could this be?

The secret recipe behind Arnold’s muscles? Steroids?

 

 

 

 

 

An Apple? Just how stupid do people believe consumers are? Pay 1 Euro for one apple, while two metres away you can get 2 kilos of the same natural, Styrian apples probably even from the same farm for 2 Euros. And some Ahnold packaging will make people do this? 

WHO believes this? Who of the marketing people responsible would fall for an offer like this themselves? Why is it that the conviction still persists that advertising can just TELL things and whoever hears BELIEVES them? Why is there nobody to stand up and say: „This will not not work. I would not buy this, you would not buy this and we know it. What leads you to believe that people in stores are any different?“

Are Powerpoint slides and business suits of advertisers that intimidating?

This is for real. They even have a website, but I am not going to link there. http://www.arnoldapple.com

 

Edit: A week later that thing is gone. I can only hope they went bankrupt.

 

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Filed Under: From Hell Tagged With: Advertising, apple, Austria, From Hell, product

APSotW Assignment Feedback

September 23, 2007 by Jonathan

Gareth Kay, planning director at Modernista!, posted his feedback on the last assignment of the Account Planning School of the Web. There were 6 entries discussing Mr. Clean and Gareth has taken the time give useful critique to all. Brett and Hayley were named winners.

Here is my entry:

 

  

SlideShare | View | Upload your own

And here is Gareth’s feedback:

Visually I think this is the best presentation and kept my interest levels up – good way of showing competitive clutter, etc.  I like the implicit call for brand humility.  But here I had a real problem in understanding your recommendation – I see the issues you raise but don’t get a sense of what the recommendation is.  What are the things you would recommend the brand to do? Just saying make better product is not the answer.  Some seeds here, but I would have loved to have seen the flower.

Yeah, when I put the finishing touches I pretty much knew this was not complete. I guess it is a limit of the format: 10 slides without any written coming with it. You just can not add everything that swings between the lines.

The recommendation really is that Mr. Clean should try become part of the process of cleaning. Right now, people spend more time with brooms, buckets, cleaning cloth than any cleaning detergent. The P&G Swiffers of the world come with those special brooms, while Mr. Clean just handed out a license to a broommaker in the US to produce Mr. Clean branded cleaning utensils. So you see what caught my attention.

I figured that a „New Formular!“ would not really help. But a brand that would start saying „We work to improve cleaning!“ and does everything to relieve us of the nuissance would have impact. Instead of that magical thing out of the bottle that never cleans like on TV, Mr. Clean should become a strong, physical support. Does that make sense?

Thanks very much to Gareth for taking the time.

 

 

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Filed Under: Account Planning Tagged With: Account Planning, Advertising, APOStW, brand, feedback, Presentation

The brick walls

September 20, 2007 by Jonathan

The brick walls in life are there to see how badly we want things

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Filed Under: Notes To Self Tagged With: brick, drawing, motivation, notes, self, walls, want

Lost

September 19, 2007 by Jonathan

A Lost-Note outside my house. It says:
Small RC-Plane.
If found, please return Monday Block 20c Flat 5 from 1pm.
P L E A S E
Hope they found it.

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Filed Under: Diary Tagged With: drama, found, lost, notes

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